At $69.99, Linksys would need to sell 28,576 each year to make $2 million in revenue. In the UK you can find it at third-party retailers for about £40. Linksys sells the WRT54GL for $69.99 on its website. Linksys would not release exact sales figures, but La Duca confirmed that it is still a 'multi-million dollar SKU' each year. A WRT54G was the first wireless router I ever purchased about a decade ago I was surprised that Linksys still produces them, so I asked the company for more details. But La Duca mentioned the continued production of the WRT54GL recently when I interviewed him for a story on Linksys' project to let users install open source firmware on new routers without breaking the latest FCC anti-interference rules. Linksys doesn't bother promoting the WRT54GL much.
'We'll keep building it because people keep buying it,' La Duca said. But production won't stop any time soon as long as Linksys' suppliers, including chipmaker Broadcom, keep selling the parts needed to build the WRT54GL. 'To be honest, it somewhat baffles my mind,' Linksys Global Product Manager Vince La Duca told Ars. Further Reading Linksys WRT routers won’t block open source firmware despite FCC rules
